IDEO

Sector: Design & Innovation

Who they are: IDEO is a global design and innovation firm founded in 1991, known for its focus on human-centered design. Based in California, IDEO works with companies, organizations, and governments to solve complex problems using a creative and collaborative approach, leveraging design as a tool to create impactful and sustainable solutions.

Project: Organizational Transformation through Human-Centered Design and Innovation

IDEO is dedicated to creating innovative solutions across various sectors, including technology, health, education, services, and more. Through its human-centered design methodology, it focuses on the following projects:

Product and Service Innovation: IDEO helps companies create products and services that truly meet people’s needs and desires, enhancing user experience.
Organizational Transformation: They assist organizations in reimagining their business models, processes, and cultures to create a positive impact on both society and their operations.
Social and Environmental Design: IDEO is committed to designing solutions that address social and environmental challenges, from improving public health to environmental sustainability.
Education and Training: Through IDEO U, the company offers educational programs to help individuals and organizations learn and apply design thinking and innovation in their own projects.

Approach:

Human-Centered Design: IDEO believes that the best design comes from deeply understanding people’s needs, desires, and behaviors, putting the user at the center of the creative process.
Collaborative Innovation:They work in multidisciplinary teams, fostering collaboration between designers, engineers, strategists, and other experts to generate innovative solutions.
Creativity and Experimentation:IDEO promotes a culture of creativity, where ideas are seen as starting points and are tested iteratively, adapting solutions based on insights and learnings.
Social and Environmental Impact: IDEO focuses on creating positive change in the world by helping organizations tackle global challenges with designs that prioritize the well-being of both people and the planet.
Design Thinking Methodology: They use design thinking, a process that combines empathy, problem definition, ideation, prototyping, and testing, to arrive at effective and practical solutions.